Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eden Financial Technologies Incorporated · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I first downloaded the app after meeting one of the founders. His passion for helping ordinary people create a habit of investing in themselves and their future was contagious. The app is really simple, creating enough fun to keep coming back while also not demanding lots of time. The customer service is quick and responsive, and they are always looking for suggestions to improve the game, the savings mechanisms, and the investments. I highly recommend this app.
If you’re looking into this app, like me ,you probably realized that you need some incentive, you understand gamification, or it just looks cool. Speaking from my corner of the universe it motivates me more than a bank account would. I’m being cautious due to me not researching the company thoroughly, but there’s a refreshing idea here. Granted I haven’t withdrawn any money yet so time will tell if that’s an issue. Hence why it’s TBD, but I think it clears a hurdle in the act of saving. I can’t verbalize it maybe the gratification. Either way excited to see what the team develops.
I’ve used a lot of finance tracking / saving apps, but this is a one of a kind. Nothing I have ever used is able to encourage someone to save money so effectively. Their devs are also really responsive and helpful if you ever have any questions or suggestions. My favorite part about the app is the social feature which allows you to share your savings with friends + send money, and this creates and even stronger incentive to save money, cause who wants to look broke lol. The UI is also very user friendly and looks really clean, which is important to me since so many banking apps are the equivalent of using windows vista.
Turn saving and investing into a fun, visual, and rewarding experience. Build your island, unlock new biomes, stash your savings, invest with insight,...
| Name | Price | Type |
|---|---|---|
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| Streak Saver Tier 1 | $1.99 | One-time |
| 30 Banana Bread | $2.99 | One-time |
| 1 Streak Saver | $2.99 | One-time |
| Banana Bread Tier 1 | $2.99 | One-time |
| Cove Premium (Monthly) | $9.99 | Monthly |
| Bananas Tier 3 | $14.99 | One-time |
| 190 Banana Bread | $14.99 | One-time |
| 450 Banana Bread | $29.99 | One-time |
| Cove Premium (Yearly) | $99.99 | Yearly |