Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pointless Technology LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s a fairly novel concept, but it’s really well-executed. I still love cookies, even despite this killer one!
It reminds me in the best possible way of the OG iOS games. Nice simple idea. Fun little game. No overlay of ads or freemium nonsense. A nice, fun game. About a mean cookie.
it gets bigger and harder to avoid and it’s just really really mean. also, is it strange that this game is relaxing to play even tho it’s about death? honestly, if a cookie killed me irl i’d be chill with that.
Oh hey, this cookie wants to kill you. No one knows why. It's hard to know what motivates a cookie. Streaks add up to more points, but you risk losi...