Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CloudGuide · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Despite having downloaded the information for our tour ahead of time, it still needs an internet connection to work. This is unfortunate as many of the facilities have poor WiFi and no service for data. The app often crashes when it cannot connect. It consistently has pop ups advertising other tours, and then begs for reviews. There is only audio for about 1/2 of the locations. The rest are exact copies of the information posted outside the location. The great audio information is the only reason I would give the app 2 instead of 1 star.
Content is good—used it in Sintra. But the app constantly nags for ratings and feedbacks in the middle of a tour. Whoever thought pop-ups are a good UX also made the navigation elements on iOS non-standard and tiny, off on the edges of the screen. A simple website with a playlist would be vastly superior. (And more secure for the content. Exfiltrating the audio is trivial the way it’s packaged.)
This app provides the worst audio guide experience I’ve ever had. Between the confusing back button behavior, the constant nagging to rate tours, and the lack of continuous play or even next and previous track buttons, it feels like actually listening to your audio tour was the last priority when this app was designed. In fact, I doubt that there was even a UX designer involved in the process. The app clearly uses outdated API’s and doesn’t even work properly with the App Store and native playback widget. Downloading a tour ahead of time is also very opaque and two people in my party were forced to wait to download the tour over a spotty connection in the mountains before they could enjoy the tour. And yes, I design apps for a living.
CloudGuide is the perfect app for tourists and culture lovers, looking for a new way to experience sightseeing. Let CloudGuide become your personal gu...
| Name | Price | Type |
|---|---|---|
| Premium guide content (T1) | $0.99 | One-time |
| Premium guide content (AB) | $0.99 | One-time |
| Premium guide content (A1) | $1.99 | One-time |
| Premium guide content (T2) | $1.99 | One-time |
| Premium guide content (A2) | $1.99 | One-time |
| Premium guide content (A3) | $2.99 | One-time |
| Premium guide content (T3) | $3.99 | One-time |
| Premium guide content (T4) | $3.99 | One-time |
| Premium guide content (A5) | $4.99 | One-time |
| Premium guide content (T5) | $4.99 | One-time |