Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗J.G.DELVAL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app while on the train to Toledo from Madrid. It’s got a great set of photos and 3-D guide. Great audio guide as well.
Takes too long to download. Gets stuck, even makes the phone camera getting stuck or just the app closes down with no explanation. Totally waste of data and time
Every scrap of content, literally dozens of self guided tour audio files, has to be individually downloaded after installing the app. Completely useless if you’re already in the cathedral.
The TOLEDO CATHEDRAL chapter welcomes you to the CATEDRAL PRIMADA, one of the main heritage treasures of the world, "the DIVES TOLEDANA". The Cathedr...