Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Elle AI, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So far I’ve enjoyed the app, however there are some glitches. Take maple syrup for example. Real 100% maple syrup is just that. Maple syrup which is a type of sugar. For some brands it will say ‘Contains Added Sugar’ but then in the product details section under Sugars it will say, ‘no sugar.’ First off there is no added sugar if it’s 100% maple syrup, but yes, it contains sugar because it IS sugar. So this makes no sense. If you are already an ingredient snob and read labels then I’m not sure this app will be beneficial to you. But I got it for $20 for the entire year so I’ll keep it. But I won’t renew.
The absolute worst experience I’ve ever had just trying to use the app for the first time. I had to click through probably 30 screens of B.S. until it finally made me create an account and forced me to sign up for a plan. Couldn’t even see if I liked the app first. That says to me that you have such low confidence in your product that you have to force a subscription before a try-out. The app itself is pretty nice, but wow that first time user experience left such a bad taste in my mouth that I’m going to uninstall.
Just happen to come across this app and was like it’s probably no good and will cost idk how much. But I tried it and I love it. Finally, found one that I really like that doesn’t cost anything and actually works! Thank you Ellé. ❤️
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| Name | Price | Type |
|---|---|---|
| Elle+ Monthly | $9.99 | Monthly |
| Elle+ Monthly | $12.99 | Monthly |
| Elle+ Monthly | $14.99 | Monthly |
| Elle+ Yearly | $19.99 | Yearly |
| Elle+ Yearly | $24.99 | Yearly |
| Elle+ Yearly | $29.99 | Yearly |
| Elle+ Yearly | $39.99 | Yearly |
| Elle+ Yearly | $39.99 | Yearly |
| Elle+ Yearly | $49.99 | Yearly |
| Elle+ Yearly | $59.99 | Yearly |