Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chevron Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The notifications are bothersome - I shouldn’t get a notification for a transfer I did online myself between accounts. Then to clear it out, that “Mark as read” screen needs work. It’s a multi-step process and frustrating, especially when it’s for a transfer I did in the same app moments prior. The Home Screen is just not well organized or laid out. Although there’s a lot you can do in the app and I appreciate a one-stop-shop for all of mine and my children’s accounts, it’s clunky, cluttered, and not very intuitive. Definitely needs streamlining and tweaking.
I use this app for all my CFCU banking needs. I retired and moved out of the area where I could easily get to a branch. Using this app is as if I am right inside a branch! My one complaint (and because it’s frustrating, I docked the app one star), I’d I keep getting notifications that I have messages, yet (unless I’m overlooking something) there is no menu item to see messages. While looking through the app for other info I will sometimes stumble across messages, but I don’t have a clue how I got there. Can we simply get a menu item called “View Messages”? For banking, it is great. For communication? Not so much.
Love the CFCU app. I no longer live near a physical location and I haven’t missed a bit of service being able to use the app for my banking needs. Mobile deposit, transfers, increase debit card limits - it’s all there. Only thing I’d love to see added is ability to notify when traveling so that the fraud alerts don’t kick in.
Welcome to Chevron Federal Credit Union Mobile Banking! Some exciting updates to our app include a streamlined look and feel, features to make moving...