Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Keesler Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am currently switching over from US bank to the Keesler credit union and I must say…the US bank’s app is sooo much better. Please consider requiring a passcode/Face ID to get into the app. It’s crazy how I can just open the app and see the amount of money in my account. With US bank, you can’t access anything or even see how much money you have in you account until you enter your password/face ID. To me, that makes the app seem more secure. I also don’t like how whenever I use my card, I don’t get a notification. With US bank, anytime I make a purchase, I get a notification saying how much I spent and where. It helps me keep track of my purchases and although I’ve never had my account compromised, I’m sure those alerts would help in the case when an unknown/unapproved purchase is made. Finally, I don’t like making mobile deposits with this app. What is the point of writing “for mobile deposit only”?? It seems kind of pointless and there’s no room anywhere to really write it. Overall, to me, this app does the bare minimum and could be so much better if they did a little bit of research on what is expected from mobile banking apps. There are several banking apps out there! Have some better, more secure features!
I love using my Keesler App. Using it almost daily helps me know what is happening on my account. I don’t have to phone Keesler every time I want information. It also helps me to keep up with my bills by paying with automatic payments and I can spend as much time as I need to check when I want to find out my balance etc. I can do so much!
Keesler Federal Credit Union is a great financial institution however I am looking forward to upgrades on the app. It frequently freezes, especially when I want to transfer from one account to another. The mobile deposit feature is especially problematic. Most of the time it puts out an error message and I end up wasting time. If I can’t drive through for deposit due to time constraints I have had to deposit the money into my USAA account. Keesler you are my business account and I really don’t like mixing up business with personal. Please fix!
Keesler Federal Credit Union’s FREE Mobile Banking Application for iOS devices. 24-Hour Account Access Manage your accounts, view copies of your clea...