Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chef's Plate · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I initially ordered my first meal, but it didn’t meet my needs. Despite being adept at software testing, canceling my subscription felt like cracking a code. Tapping 'Skip meal' mistakenly led to a hefty $50 charge for random food I never wanted. Human support was virtually impossible to find among a maze of automated dead ends. It makes me wonder if this app's intentionally designed to trap users. Based on this headache-inducing experience, I'd strongly advise against anyone else trying this app
Wow…where to begin. My fiancée and I live very busy lives and having these meals readily available and always so tasty is such a blessing! Continue the great service and winter time stews! PS. Love the onion jam burgers!
As Canada’s first meal kit delivery service, Chefs Plate is a great way to plan your weekly recipe and meal prep, cook a quick, affordable dinner that...