Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kentucky Fried Chicken Canada Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app wouldn’t allow me to order anything after I entered my address. The “Take me back to the Start Page” doesn’t work…it won’t take you back to the Homepage. The buttons on the bottom of the app (Home, Menu, Cart, and Offers) don’t work or redirect the user to their appropriate page. And the links on the “More” page takes you to an error message that says, “We apologize for the inconvenience. Take me back to the START PAGE.” Which, as mentioned earlier, the link for the start page doesn’t work…ugh!
When you try to use Apple Pay to order, it doesn’t work for no reason.
Menu is not organized into categories. Only one coupon can he used at a time. Very slow amd frustrating to use.
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