Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗A&W Food Services of Canada Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m not inclined to use the app until coupons are included.
In the current update you can’t use coupons. If there’s a good deal, I will have to get it without the app. A bit of a shame.
The mobile ordering works good for me without any issues. Things I would like to see added in the future would be being able to use coupons via the app and paying with my A&W gift cards instead of credit card. Paying with Apple Pay would also be a nice option to have. Otherwise good job guys!
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