Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zions Bancorporation, N.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app does the basics like transfer between accounts and mobile check deposit, however lacks very standard things like being able to view my routing number in order to setup payments, among other small things like being able to make a credit card payment without the app opening a separate browser window. These issues are secondary to constantly being completely locked out of my own account for using a password with a basic symbol, or for using my iPhone’s Face ID to login. My wife is constantly getting locked out, and this is making it so that I almost regret not switching to CBT for my daily debit needs. This app needs a complete overhaul.
I’m happy that I don’t need to mail deposits to the bank anymore. The app is fast and simple, and money is deposited into my account quickly. I’d like it if the error codes were to be more user friendly and tell me specifically the exact reason why it “rejects” my deposits sometimes rather than making me figure out. However, I’ve successfully figured out all the quirks by now, so it gets 5 stars for deposits. I’ve also used the app to make transfers between accounts, check balances, view copies of paid checks, pay bills, and basically do everything banking I need, except withdraw cash.
Unfortunately, CaB&T app is much inferior to some other banks’ apps. For instance BofA app clicks the camera the minute the front and back of check is focused. Finding the “Deposit Check” spot takes several clicks. With BofA, the menu at the bottom has about 5 choices. CaB&T is bland. Basically a 2-color app which necessitates staring for words instead of quick color or design prompts. What about having a notation available to remember where a deposited check came from or what is was for, etc.? Even rating this app took some clicks. There are many more little inferiorities, but it feels like a first generation attempt and BofA feels like a state-of-the-art app. P.S. It pains me to make these comments because I like this bank better than BofA. They’re people friendly, if not so user friendly— kinda like a sweet old grandma.
Managing your finances on the go has never been easier with the California Bank & Trust Mobile Banking app.¹ Personal banking features Account manag...