Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chris Hawkins · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This was disappointing. The how to play page was blank. I tried it on my iPhone 11 first, which I use for teaching English. No directions. But, I know how the game works, so it should be a problem. I went to the game itself and began. I got the categories and the timer, but no letter. Hmmm. I paused the timer and then, only then, did the letter show. I restarted the timer and no letter. That’s not just annoying but downright unhelpful. A big that needs to be worked out immediately. Then I tried in on my iPhone 16+, in case it was because my 11 was just a bit out of date. But nope, it was the same. Blank how-to-play page and no letter given. I also agree with the reviewer who suggested a way to change the timer. Since I use this in an online classroom, I can use a timer and a spinner with letters. I can use this just for the categories but this app has a critical failing in that the letter doesn’t show.
Nice companion. Ability to change category for single line is great. And generated letter is great Suggestion: - ability to change timer with options: 1min, 2min, 3min - ability to change view: horizontal or vertical when turning iPad/iPhone
This app is nearly perfect! I love having the ability to shuffle through catergories. The only complaint I have is about the timer—it’s very big. It covers the majority of the categories causing you to have to scroll. And when multiple people are playing, it doesn’t work. Please make the timer small and make it so I don’t have to scroll during gameplay.
Categories is the legally distinct, fun, familiar, creative-thinking, category-based party game. You get the categories and a random letter then you...