Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗eShares · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I would give 4 or 5 stars but the login process is horrible! Using an in app web view for a login is the worst possible login experience there is. Pretty much every app I use and even the app I develop uses a better auth flow so you can save credentials and autofill texted codes. Having to remember my password every time I want to login and only being able to remember my device for 30 days is a joke. If I can can unlock the app with Face ID then I should be able to save my credentials indefinitely. Or at least I should be able to have the option to choose for myself. Even Coinbase, where I can purchase and transfer crypto and my banking app allow me to save my credentials permanently. Get with the times and update your login process please!
I’ve had to use this for my equity shares for 3-4 years. It worked much better and was much easier in the beginning. It has gotten steadily worse. You can’t reset password on mobil. You can sometimes use safari but not always. The information you get now is incredibly sparse. You get non-access messages all the time that you clearly have access to. I’m considering selling my shares just so I don’t ever need to deal with this terribly inefficient system. I’ve never written a review, good or bad. I don’t want to expand my digital footprint. Which brings me to the next point. I shouldn’t need to stand on my head, cough three times and spit nickels to not be tracked, or cookied. All of these San Fran, tech, silicone, companies are trying to fetch stuff I don’t want them to have. These companies are in an arms race to collect as much information and data as they can on us and we should all be concerned. But even if we aren’t. You should hope and pray that your next company isn’t mismanaged with this largely useless app.
This is probably one of the best apps on iPhone. I have been using Carta since an year and the updates that they have had in the last one year beat all others.
Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Download the Carta app to manage all t...