Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Empower Retirement, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Before the App became available for iPad and iPhone, access was available through a web interface. Actually the web interface was better and now the App interface is clunky and more difficult to use. Additionally, within the App, in the area for Statements & Notices, certain document types will not open and the App doesn’t show the document type nor the type of error. For now, I just access the account on a Mac through the web interface. Much better. The App needs a lot of work.
American funds mobile app works well and has decent app features. But only problem I had is , it stops allowing me go to login after few weeks of use and give error message as contact plan admin. After I delete app and re-install it works well for few more weeks again. I request you to fix this issue, other than that good for me.
Not user friendly, UI is counterintuitive. It’s not easy to add or edit additional income streams (if you have a Roth IRA outside of American Funds and want to track your contributions they have a manual option, but how do I go back and edit it if I decide to contribute more?) As it stands, I’ve scaled my 401k contributions back dramatically and increased my Roth IRA contributions on the assumption that taxes will be much higher when I retire in 30 years. What’s the point of allowing me to track outside income if I can’t edit it easily so that the math reflects my current situation? To be fair, the tool is free. But the functions leaves much to be desired. If my employer did not use American Funds for our retirement, I would never ever utilize their services. It seems as if their app is designed to be opaque and difficult to use for more than the most superficial tasks, like a retirement calculator. There’s like 9000 of those online for free. I would expect more from American Funds. It never fails to boggle my mind that these companies that handle TRILLIONS of dollars a year have the most basic, bare-bones apps possible (also looking at you, Vanguard).
This app is only for participants in Capital Group PlanPremier employer-sponsored retirement plans. It’s not meant for other retirement, college or in...