Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Empower Retirement, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Like the easy way of making changes personally. User friendly. Also like the auto feature and not having to remember to make changes annually.
When you login to the app it won’t register you’ve signed in and doesn’t display your actual data. Pretty important for a financial app to display your info for all your accounts. If this major issue gets fixed then I will say it’s a very good app, but until then it only gets 4 stars.
Easy & quick what else could you possibly want . Only thing I have trouble with is adding another beneficiary incase one has a mishap I can’t add it here I was told it has to be thru the mail . That’s unfortunate in todays time everything is electronically I still give it a 5 star because I can at least select where I want to go thanks J.P. Morgan .
Our mobile app experience allows participants to securely access their account anytime, anywhere to get on a more secure retirement path. Use your de...