Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cals AB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
UPDATED REVIEW Well. Highly responsive dev. Responded to my review within a day, responded to my description of the problem within a day of my more detailed email, and shipped an updated version of the app a day after that. I have been moved from disappointed to impressed. Well done!
The only reason I gave it four stars is because I feel as though the calories burned for each exercise is more generalized than it is accurate for each person. I definitely think that it would be ideal if each person was able to put in their own calorie burned total or were able to at least edit it. That way I could keep the generalized setting for people who don’t want to edit it. Otherwise, this app is really awesome.
issues ive run into - trying to remove meals from future days messes up the pop up and i can no longer use it on that day of the week (im referring to the pop up including remove meal, clear meal contents etc.) - logging food past midnight for a past day, it seems to log correctly the night of then when i check what i ate later in the week everything has been moved an extra day back than when i had logged it (eg logging what i ate wednesday on Thursday at 12:30am then checking on friday and seeing those logged foods were put on tuesday) - one i open one day it keeps sending me back to the “current day” logging page if i even swipe slightly wrong the screen so i feel like i have to be super delicate with the app the interface of this app has been my favorite thus far its cute and aesthetic but a pain to use, you cant ask people to pay for an app that doesnt even have basic working functionality for free users, i had wanted to upgrade but the upgrade features are not that worth it and on top of that the bugginess has made me want to delete the app as weeks of progress has been lost due to the previously mentioned issues with logging prior days im going back to using pen and paper this app is so bad (but cute)
Welcome to Cals, the calorie counter designed with simplicity and efficiency at its core. In a world filled with overly complex health and fitness app...
| Name | Price | Type |
|---|---|---|
| Cals Premium - Yearly Plan | $9.99 | Yearly |
| Cals Premium - Monthly Plan | $9.99 | Monthly |
| Cals Premium - 3 Months | $19.99 | Quarterly |
| Cals Premium - Yearly Plan | $19.99 | Yearly |
| Cals Premium - Yearly Plan | $34.99 | Yearly |
| Cals Premium - Yearly Plan | $34.99 | Yearly |
| Cals Premium - Yearly Plan | $49.99 | Yearly |
| Cals Premium - Lifetime Plan | $99.99 | One-time |
| Cals Premium - Yearly Plan | $99.99 | Yearly |