Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chicago Zoological Society · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Zoo was really good. App was super helpful in navigating. You can even pick what you want to see when you visit the zoo using the app. You can filter places to eat. App made the overall visit to zoo experience better.
I love Brookfield zoo, and love this new app- it has proven to be incredibly useful! One thing I hope they will take into consideration in the future- please load membership attraction tickets and guest passes to the app for use. It is very hard to always have to pull up the email, and most of us do not own printers. (It’s 2024, who prints things?😅)
Love this app and how it helps me find my way through the zoo to see my favorite animals!
Embark on a journey of discovery, learning, and conservation with our Zoo App. Whether you're planning a family day out, a solo adventure, or a school...