Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cox Media Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I do the audio restoration for Casey Kasem’s American Top 40 shows from the 70’s and 80’s and love the music from that period and the 60’s. KONO delivers a fantastic playlist on this app and their 101 KONO (80’s Music) app! It has become a must listen for me on the road, at home and at the office. Shannon Lynn Charis Music Group
Business 860, Bloomberg News, San Antonio