Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Usama Khalid · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
this video game is great it's a 3rd person platformer adventure with a hammer attack but there's too many ads if it was a premium game i would gladly pay a one time fee to not be bothered by ads to the developer consider that and you have talent at developing games
The amount of ads that pop is absolutely ridiculous. Can’t really tell how good or bad the game itself is because more time in ads then in game. Seriously. No option to purchase or remove ads. Not worth anyone’s time in current condition. Too bad, because I was getting Ratchet & Clank vibes.
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