Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bare Performance Nutrition · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Amazing company! Got out of the Army in 2021 and was beat up pretty bad due to some deployments and some just normal ware and tear on the body and military life. BPN supplements (specifically Hip & Joint) among others, helped my body feel younger again, along with Nick’s daily podcast for motivation. I was unable to work out for about a year due to surgeries and I was sitting at about 190lbs and between 14% and 15% body fat. After the surgeries I got up to 225 pounds and about 23% body fat. I am now happy to say I am back down to 190lbs and shooting for that 15% body fat again (sitting around 18% right now). But BPN supplements has really changed my life with the ability to work out hard and being able to recover quickly and refuel for the next days workout. Love this company! Go one more!
Overall the app is really good, can easily buy supplements whenever I need. There are a few improvements that need to be made before it gets a 5/5. First some of the wording for the products are overlapping each other which makes it cluttered and less clean. Another thing that I’ve noticed is that when looking at the nutrition for supplements like the whey protein and whey field bars they only give the nutritional info for one product and it doesn’t change when selecting different flavors. Same can be said with the vegan protein powder, which doesn’t even show the nutritional info when you click on it. Just want to bring this up so that y’all can continue to improve the business and make things as smooth as possible.
Nick Bare and his team at BPN have successfully perfected the ultimate app to center everything you need for your fitness (with the exception of workout analysis) in one place. Nick is my role model as I am currently in ROTC and am starting my fitness journey. Between the merchandise and fitness supplements AND tips and tricks to your workout, this app is the center for the formation of my fitness routine. Nick, if you see this I just want to say thank you for the inspiration of my new lifestyle. You’re the man!
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