Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Boots · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Took forever to log in because you assume it wants your Boots account details but it’s a whole new account you have to set up. Have to manually link it to your advantage card which seems inefficient. Didn’t give me any options on the speed of delivery (apparently they’re buried in the T&Cs) I assumed it would be a 24hr service which was fine, much easier than making my kids wait at the self service machine in store. But actually it takes 4-7 WORKING days to get the prints!! How can the production time be this slow when I can instant print in store?? They have the technology to do this much faster but are choosing to use an inefficient process instead. Tried to get my money back before they started making them but they refused because they’re already in production. Would love to know why it takes 4-7 working days to make 40 small photos that I would then have to collect from store myself. Also, I still had to pay £1.50 to collect from store, why is it not free like most high street retail click and collect services. The whole process is inefficient and needs to be rethought. Disappointed.
I’ve only given one star as I’m unable to give a zero rating. I’ve been trying to log in as an existing customer for about two hours! It just will not accept my password. Ive tried changing my password despite logging in ok to the boots app. It said it had sent a reset to my email…it hadn’t. I’ve finally set up a new account in my husbands name as the only solution to the problem as having spent so long sorting the pictures out and uploading them I was determined not to be beaten. Despite being a regular Boots customer I won’t be using this photo service again and will go back to using Photobox. What a complete waste of an evening.
No provision for a collage of photos to be created under CREATIVE PRINTS so had to opt for just four prints on a Print size. Prompt for size of print needs to be after print created as not clear to access this before starting to add photos. Also unclear which heading under completed layout to use to get to log in and payment after indicating number of prints. Appreciated patient guidance of Customer advisor in order to complete my order after a frustrating time owing to lack of clarity in instructions on Boots App.
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