Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PlanetArt · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I ordered a mothers day card and unfortunately, despite the very clear "Do Not Bend" instruction on the envelope, Royal Mail bent the card to squeeze it through our letterbox. I contacted customer service via the live chat in the app which is quick and straight-forward to use. The representative apologised and said that I would be sent a new one immediately. True to her word, within a few hours a new card was printed and I had the dispatch notification. Couldn't ask for more! A suggestion for the app developers to consider in the future may be to enable more customisation of the card templates. For example, being able to change the age on birthday cards. A suggestion for the company to consider may be using sturdier envelopes or more prominent care instructions for Royal Mail handlers. Five stars from me!
I ordered a card for my partner at Christmas. Due to caring for vulnerable family we’ve seen each other 3 times since March and made the decision to be apart at Christmas. So, little things like this are important. The photos on the front were perfect but only half the message inside had been printed. I emailed customer service and after 2 days ( not bad in the current climate) was asked for the obligatory screenshots to prove I was telling the truth. Off went the screenshots immediately but alas no reply came. So having waited several days and Christmas came and went, as a replacement was now pointless, I sent another email with the same information but added disappointment that I’d had no reply and I would now like a refund. I had paid extra to turn the postcard into a proper card with envelope and first class post. Yet again no reply so yesterday I sent a much stronger message. Hooray a response!! “We have looked into your complaint and can confirm that your photos were printed exactly as we received them. We appreciate that sometimes you may have issues with cropping the photos, however as a one off gesture of goodwill we have refunded you your money “ Not only did they not respond to my emails but didn’t even bother to read them. As I made quite clear it was not the photos but the message inside that was faulty. So I was fully entitled to my money back because I didn’t get what I paid for and not in fact as a one off favour. I emailed my annoyance back and my email bounced right back saying “ recipients are not receiving emails at the current time as their inbox is too full” Well it’s no wonder! Shoddy product and non existent customer service. Find another App
I ordered my card on Saturday 4th April for my Dad’s birthday the following Sunday (12th). I was cautious about how long it would take but it said that it would arrive on the 9th at the latest. Furthermore I was notified that it was shipped on Monday the 6th yet it is Monday the 13th today and the card still hasn’t come. It’s 4 days after it was supposed to arrive, a week after it was shipped and my dad’s birthday was yesterday and I had no card to give him ! Which I was extremely upset about because the card I ordered was pretty funny and had a nice message to him on the back. I don’t want the card any more because it is not his birthday anymore and it’s useless to me now . Also I want a refund because this has been extremely frustrating for me and definitely unsatisfactory . This is also very annoying because I have been using FreePrints for years now and nothing like this has ever happened. Usually my photos will come before the said date and they will all be good. My sister also ordered a FreePrints card a couple days after I did and hers came before mine did - mine hasn’t come and it’s 9 days later. While hers came 4 days after her order. This has been very infuriating for me as I can usually trust free prints and I’m super upset because my card still hasnt come and it was my dads birthday YESTERDAY so it’s useless now :(
Show them you care – without the cost! Send real one-of-a-kind cards without a trip to the shops. And do it for next to nothing! Now FreePrints, the...