Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brandon Myers · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is absolutely horrible , even if it’s free‼️ terrible navigation , poor ascetics , controls don’t even work and making picks scrolls the list up for some reason‼️ Save yourself from the pain of all this and likely more… (not sticking around to find more bugs) in this so called app… stick a fork in me I’m DONE‼️
Pick’em Action That Everyone Will Enjoy. An easy-to-use pick’em format that gets you into the action every game, all week long. Make a pick between c...