Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cincinnati USA Regional Chamber · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While walking around Blink last night all I could get was a map showing blips where installations were, but no information about be working what each installation was. Morning after the event, it seems to be working great, so I can read all about the stuff I walked by because I wasn't sure whether that blip 2 blocks away was worth a detour or not. My advice is print out a map before you go.
Blink is such a unique and exciting event for our city. But I am disappointed in this app’s abilities and accuracy. - There are several points on the map that are placed incorrectly (Ex: ‘Light Streams’ was a full block west of where the map showed it and the point for ‘Huemanity’ was centered on the Freedom Center making it look like it was inside the building but it was actually a projection map on the east face of the building). For Blink visitors that are trying to see as much as possible and cover as much ground as they can, it is very frustrating to walk a block in one direction only to find there’s nothing there. Perhaps there was last minute changes to the locations of the installations but the app should’ve been updated. - Even if the points were placed accurately on the map, it would still be helpful to have a written description of the location. Just something brief, (ex: “At the intersection of..”) - It would also be great if the points were symbolized by the type of installation (projection, mural, sculpture, etc) I still love Blink and believe that an app based map would be the best tool to navigate through the event. But I was very disappointed that this year the app fell so short. Hopefully the next time around this app can be improved.
Map works great. Can’t figure out how to read full installation descriptions though. Hopefully they’ll update it before the weekend.
This is the official BLINK Cincinnati app. BLINK Cincinnati will transform the Banks, downtown, OTR, and Covington districts into a spectacularly conn...