Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kentucky State Fair Board · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It was nice to have the app, but it would have been more useful if it 1) provided more information about individual events and 2) featured a search tool for finding events (for example, where one can buy a bourbon while at the fair).
This app is a joke. Even if you manage to enter a ticket order, it is impossible to register for the account you need to complete the transaction. Some fields can't be filled in due to a bouncing cursor and the "done" button for selections is all but invisible on others. Eventually, no matter how far you get, an error message shuts down the procedure. A massive failure.
App looks good. Hoping all goes well once millions of people start using the app. Hope ticket purchases work on app.
All the information you need to make the most of your visit to the Kentucky State Fair, August 15-25, 2019, is at your fingertips! Tickets – Purchase...