Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Play Coyotta Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Lots of different games, it helps you get better and you can have games with different numbers of pods or players. It tracks your progress which is nice and it is very fun, if you don’t like to work out but you want to get stronger use this.
I purchased the trainers kit back at the end of May based on the advertisements for soccer based activities that were included free in the app. After a delay in shipping and getting around to setting the pods up for the start of soccer season (mid to late June), I find that all the content promised is now at an additional membership cost. I reached out to the customer service to see what they would do about it and they told me all of the previous content is still free. It’s not. I can only customize one activity (reaction time) and have a small handful of activities to choose from. None of them are soccer related. The real salt in the wound is that I paid more for the kit than they are selling them now with a membership. In fact, the kit I purchased is no longer available on there website where I purchased them. I get the membership if you are using these in a commercial setting as a trainer. I am a volunteer soccer coach trying to bring something cool to help the kids improve. I am not making money using these. TLDR: Purchased kit just before they announced “membership”. Paid premium and now have reduced functionality. BlazePod response is “too bad, so sad” The upside is the hardware is good quality. The app seems to function well, but has very limited content without paying out 150+ yearly for membership.
So with the “exciting” release of your new app update with the shiny new subscription, all of the previously free content (why I bought them) AND the ability to make ANY custom programs (essential to making this a training tool at all) is now an annual $150 on top of the cost of the product? I could see making extra content a purchase, but even locking the ability to make your own programs at all and having basically only three or four that you can access is a pure money grab. Particularly making this static content a subscription. I will be returning the $600 equipment that I can’t use (without paying $150/annum) for anything more than I could use a child’s light up Simon toy for. Shameful predatory practices. And it’s really unfortunate too, the equipment works very well.
BlazePod introduces a revolutionary approach to training with its Flash Reflex Training system. Uniquely designed Pods, controlled by the BlazePod app...
| Name | Price | Type |
|---|---|---|
| BlazePod member (Monthly) | $4.99 | Monthly |
| BlazePod member (Monthly) | $4.99 | Monthly |
| Go users monthly subscription | $12.99 | Monthly |
| BlazePod member (Monthly) | $14.99 | Monthly |
| BlazePod member (Monthly) | $14.99 | Monthly |
| BlazePod member (Annual) | $49.99 | Yearly |
| BlazePod member (Annual) | $49.99 | Yearly |
| Go users yearly subscription | $99.99 | Yearly |
| BlazePod member (Annual) | $149.99 | Yearly |
| BlazePod member (Annual) | $149.99 | Yearly |