Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Birchbox, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been getting Birchbox for years. I believe 10 years now. I do love being able to try samples, and sort out which are worth getting full size products. The concept is great. However, I am getting lots of repeat samples, and a good amount of the repeats are the samples that don’t have great reviews, and I also tend to not care for those products. I would like to be contacted by Birchbox, I want quality samples, after 10 years of recurring membership, not to mention the Birchbox gifts I have have gifted like other memberships, and all of the full size products I have purchased through Birchbox. At one point I was a Birchbox Ace member. I was spending $$$. If I contribute to get the cheap, poorly reviewed, repeat samples, I’m going to cancel my membership. I should be getting quality samples. Please reach out to me if you have questions.
This box each month has allowed my daughter my nieces myself and my sisters to all find and try make up and hair products that we like without throwing out full size unwanted products or running back and forth to mail to return and argue to get money back. Birchbox helps to allow me and my family including my son too to try new things see what is out their in products but not break the bank and when we find what we love we can get it in full size at great prices! I love receiving the boxes each month. I don't the get the chance to go shop or treat myself to just for me items or even time that often...so coming home to find my box each month is exciting fun and really makes my day. I love that they share how to use the products and are so helpful if you don't get it on how to use or other tips they always respond to email or calls and I love the personal courtesy professional staff!! Best best thing ever. I have as gifts to all the women and now my son as gifts and they all love receiving it!!
Not only do I love getting my box every month (because boy do I) but I also really enjoy browsing the Birchbox app! I have learned so much about products through the reviews and info. listed. I go on every night and that's a treat in itself. I love anything makeup & skincare etc. now a days. I never even wore make up until I hit 30. I was a beginner when I started with Birchbox and now I'm proficient, I know my stuff! For $10 a month (although I get the beta subscription for $15) ladies (or gents) it's worth every penny. I love the beta subscription with the curated boxes only offered to us along with other choices each month. Well worth the extra $5 if you like knowing or choosing what you're getting. Overall I love it and I also have IPSY. They are different. IPSY really plays to the younger hipster crowd as far as their app, whereas Birchbox's app is more classy. Both have equally good products overall though but I definitely recommend Birchbox or at least downloading the app.
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