Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bank Fund Staff Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The new update looks nicer, but functionality I use all the time is worse. For example, you only see 30 days of transactions now vs 90 before. The typeface and format is less compact so you have to scroll and then click/arrow more to see additional transactions in the account detail. You still need to bring back the ability (from more than a year ago) to make notes on ALL transactions, especially deposits and transfers but also debits. Compared to Chase, which is what you are being compared to and which sends me offers to transfer my deposits all the time, this app needs a lot of work.
My score should not be so high. Although I acknowledge that it’s very convenient and quite user friendly, I had a problem with the password today that had no reason to be, unless you force us to change our password periodically. I understand the need for security to be very tight but nowadays we are drowning in passwords. However, I do appreciate the app particularly for deposits. Best.
I was excited about this app especially with the facial recognition feature but after using it for a while it does not work well. The feature doesn’t work each time, maybe 1 out of 5 tries and it may or may not work. Then I try signing in the old fashion way which defeats the purpose of facial recognition. It is very frustrating. Please fix!
The BankFund Digital Banking app provides quick and convenient access to your BankFund Credit Union accounts anytime, anywhere, and on the device that...