Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bank Fund Staff Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If I could give negative starts, I would. It never recognizes my password. Today, I spent over half an hour with support trying to make it work. And nothing. This is something that should be a priority to fix because you need the app to pay the CU credit card using your phone and for the digital wallet to work with your CU cards. The banking app is linked to this CC app, so if you click on the CC field in the bank app it will force you to get this CC app that is full of problems. From other reviews, I’m not alone with this problem.
This app does not include two-factor authentication. It instead relies on personal questions as a secondary identification. This is just not acceptable as a security set-up for a financial institution in 2022. Answers to many of these personal questions can be easily discovered through a cursory search of a customer’s online presence. Each question’s answer is likely to be considerably less secure than a password. Forcing users to use this app instead of the existing online banking app is a serious decrease in the user experience for the credit union’s mobile banking services. Previously credit cards were payable within the credit union’s main banking app, and users could select which account would pay the credit card, ensuring they would never overdraw a particular account. Paying a credit card now requires more steps, has less security, and the movement of funds between accounts is less clear.
Can not log in to the application with biometrics or with login information; have to go in through a web browser, which defeats the purpose of having an app at all. Worked perfectly fine prior to most recent update!
Features Include: MANAGE YOUR CARD: • Activate your credit or debit card • Turn card usage on and off • Report a card lost or stolen • Push card info...