Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Behavidence · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I find value in the scores but its now more confusing as some of the metrics have swapped. I preferred the old display with ADHD Depression Stress and Anxiety, as it makes much more sense. Now some scores have turned inverse which is very confusing; for example mood and focus being high is good while stress and worry being high is bad. Also I would love if I could compare monthly data accross the board for all of the factors instead of just once at a time. Perhaps a line graph where all of the data can be seen in one place in different colored lines. Its hard to compare metrics when you have to click back and forth when trying to compare mood and stress for example. Usability could definitely be improved. I am however a fan of this app, more-so the older version with ADHD and etc. I would recommend this app to my friends, and would be more likely to do so if the next update addressed some if of the issues I spoke of.
Kudos to the team to create such a need of the hour application.
Behavidence develops machine learning based tools to detect and assist with remote monitoring and management of mental health conditions through passi...