Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jason Raiti · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As I opened this insanely well crafted app, i was transported to my high school bedroom, attempting to beat my best friends high score in the most addicting game of the century. The graphics are AMAZING and the concept is beyond original. I only hope to expand my creativity to this master level, but alas—nothing can top Bat’s Life.
My god. Now I’ve been around. I’ve seen some good stuff, experienced some great stuff, and I’ve also seen some terrible stuff. All of this stuff has given me some mediocre purpose in life, at least for a moment. But there has been something missing. Deep in the background of my psyche, like a low and monotonous hum that you don’t notice unless you turn the music down, there is an an emptiness. It’s all persistent and never ending. A yearning deep within me for something more. Something deeper. Like I said, I’ve been around and I’ve done some stuff, stuff to try and make this humming cease. But nothing, nothing has worked. That is until flappy bat. It is what I didn’t know I needed. What I’ve been searching for all my years. And now, now that I have flapped the bat, only now have I attained everlasting peace. Thank you is not enough flappy bat. I am eternally indebted to you.
Hands down the best game ever. This game is so addictive I forgot to eat for 7 days straight. Hahah now I have flunked out of school and moved back with my parents. But it’s ok, Bat’s Life IS my life now and I have lost all my friends and sense of reality. The voices in my head are getting louder and the high scores keep getting higher! Thank you Bat’s Life❤️
Use echolocation to navigate an adorable green bat to the highest score! Just tap to fly, it is as simple as that! LORE: Flappy was not like the oth...