Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Charles Cuny · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First off, Basic 1010 is your bog standard 1010 game. In my mind, what sets it apart from the crowd and makes it rather enjoyable to play, is the fact that there are no points. One does not score points for placing blocks or clearing rows. It does not keep score nor tell you what a wonderful player you are. There are no flashy sparkly elements, no ads, just a basic, solid, 1010 game that leaves one completely alone to enjoy the game. And that, my friend, is the whole point.
This game is a simple, straightforward block puzzle game, where you fill rows in a grid with blocks of different shapes. No ads or in-app purchases, e...