Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kenyon Bajus · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The gameplay is fun but the ads really kill the experience. An always on banner at ad the bottom of the screen, and interstitials after every death is overkill. At the start of the first level I died right away due to not realizing the elephant would start tipping immediately and got an ad - seeing an ad within seconds of starting the app wasn’t a great first impression.
Very short runs broken up by very long ads. Might be a fun game but it’s too hard to tell when you’re waiting 30s to play for 1s.
Ball Walker is a physics based game that's all about balance, patience and maddening fun. Walk the elephant on the ball across the finish line to win…...