Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kahala Management, L.L.C. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love Baja Fresh as a restaurant. Great food, great salsa, quality ingredients. The previous versions of this app were generally great, however there’s some issues with the latest version that are rather large peeves of mine:I would knock off a star for this, but I understand transient failures happen. The app is oddly sluggish, and the biggest issue is when submitting my order tonight, it gave me an error after attempting Apple Pay. I *almost* tried again before I luckily got an email and text confirming my order (the app still doesn’t thing I submitted an order). Maybe an internet burp tonight, maybe an app issue, idk.The names of some of the salsas changed and I literally have no idea what hot salsa I’m getting with my order. My favorite used to be called 6-chili, and now there isn’t one as an option. 50/50 gamble if I’m getting my favorite with my order tonight.Changing from pickup to delivery is very much *not* intuitive, and wiped my cart to boot. I didn’t change locations, just order type, so there was no reason to wipe my cart. Probably my biggest frustration with the app so far.
Brought my Spanish speaking family an they loved it. Dora, our cashier was so helpful speaking both languages an making our visit easy an enjoyable. Food was 10/10 hot and delicious.
UPDATE: You can now reorder. Other issues - can’t use promo codes or your rewards points - screen just goes white and nothing happens. You no longer have the ability to ‘reorder’ even though there is a button for it - you get a ‘Signature is not valid for this request’ message. You can’t even VIEW your previous orders, and you no longer have the ‘favorites’ section. You also can no longer split the check between two cards which is a huge drag. My sister and I used to split the check all the time. Also, you can only order one of something at a time. If you want 2 tacos you have to update the number in the cart - and - if you put a special note on your order - like corn tortillas instead of flour- you lose that note when you add the additional taco and have to put it in again! You still can’t order refill drinks, which is a pain. Overall the new app takes ten times longer to order anything so it’s not convenient to use when you’re in a hurry and just want to grab something. I end up going less now, which is probably a good thing.
With the Baja Fresh app, you can search store locations nationwide and order ahead at participating locations. Just search for your favorite Baja Fres...