Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗1EQ · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m honestly not sure how this app has the positive reviews that it does. Maybe it’s only gone so downhill recently. It is incredibly glitchy, it takes multiple days for the Day 1 information for whatever week I’m in to appear. On top of that, sometimes it just goes back in time. For example, I’m 27 weeks right now and the first tile I see is the congrats on being pregnant tile followed by all the initial information and then tiles from Week 26 Day 1. Yesterday, I had content for Week 27, today I don’t. This is not an isolated experience. A lot of the “Learn More” links are actually broken such that you can’t even click on it. Then, for ones where you can, a lot of linked content isn’t working (e.g., exercise videos that no longer exist). All in all, I’m not paying for it which helps, but I can’t believe that OBs and providers subscribe to this app run by a for-profit company with such terrible functionality and content that usually is stripped directly from an ACOG textbook.
10 stars and more . This app empowers pregnant women with resources and tools to be knowledgeable. Not only do they give you weekly updates , but you also get daily tips , advice or articles to read . They have a whole resource section to check out if you have a question or concern . I would recommend this to any pregnant mom or woman planning to be come pregnant!
I don’t know what I would have done without Babyscripts! I felt safe knowing all the information had been pre-reviewed by my doctor. When I had questions or wanted knowledge during my pregnancy, the app was so reliable and provided what I needed. I wasn’t getting various answers from google or waiting on hold to speak to a nurse from my doctors office. Cannot say enough good things!!! If your provider doesn’t offer Babyscripts, you are missing out!!!! Providers- if you aren’t offering this to your moms, get with it! It’s 2021 in a post-pandemic world!
The Babyscripts app is designed to support you through your pregnancy and postpartum journey. It’s like having a virtual extension of your healthcare...