Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗At Home Group Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app itself is aesthetically pleasing, but has a bug that makes it borderline unusable. When scrolling through any search/category the app starts glitching and scrolling down repeatedly where it won’t let you get back to where you were at without closing the app and starting over.
I would love to like this app but I can’t. At Home is one of my favorite stores but I don’t go frequently because the closest one to my house is almost 2 hours away. I’ve had the app downloaded for a couple of years but I’ve never been able to purchase anything off of it because it just doesn’t function properly and it’s set up poorly. The descriptions and details of opens leave the shopper with more questions than answers, most items have only one photo and gave no perspective, and the filter feature is weak and doesn’t function properly. The search generates results that aren’t relevant to the query. The app crashes a lot. There’s so much more to say that doesn’t work and it’s really frustrating. I wanted to shop the Memorial Day BOGO sale but wasn’t able to because of functionality problems. None of these complaints are new and have been persistent since I’ve had the app.
The app works fine for the most part. The only problems are I can’t see the quick view option, and also every time I try to push the order history tab on my account button. It won’t let me see my order history. I have to go back to the website to see it every time I push it bouncing for a minute, but then it gives me a error message
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