Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Assos of Switzerland GMBH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Don’t waste your time shopping or filling your cart. You will be directed to an endless loop of doom, being asked to sign in, then being asked to sign out because they’ve “updated their app”. After doing that three times, I deleted and reinstalled the app to no avail. You’d think, for the prices they charge, they could afford a competent app developer.
Downloaded the app today and signed in. When I try to buy something first it says they just updated the app and to sign out/in again. Okay did that (but continue to get the message). Have items in my cart, click proceed to checkout and it either says no items in cart or it asks for shipping address but never loads shipping options. It’s like no one ever tested to make sure it actually worked before mass emailing everyone about it.
Can’t purchase anything. Even if I delete and reinstall app I get the same message. Please update the app.
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