Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ascott International Management · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just booked our first set of reservations. App keeps coming back with “Oops! something went wrong, please try again later.” message. Had to kill app and restart it to make the initial reservation. You setup payment in the Account profile yet when you go to book it doesn’t use that information and forces you to re-enter all of it again. Why bother having that function in profile. Net is really poorly done design and functionality.
ASCOTT provide costumers residences with low price and good service. The app is clean and efficient. Please consider adding a function to create membership card to Apple Wallet as all mainstream hotel group do that and it is a reminder of unused points.
The app and the web version are the absolutely worst among all hotel service providers. What’s worse, I reported missing points to customer service, who said they would look into this, but never replied again after 10 more email communications. Avoid this brand at all cost!!!!
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