Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Scoot · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Made bookings for multiple cities in Japan & China trips- and app crashed many times during my booking. Unfortunately most of the time the crash happened during payment - which meant I had to start all over at the beginning. Very frustrating experience. If it didn’t crash - would give it 5* for ease of use.
I found the application to be glitchy. Also, I was unable to book multi city travel on the application. This was frustrating because Scoot’s regular travel portal is beyond inconvenient, full of unnecessary security verification steps, which ultimately lead to site malfunction and cause great user frustration. And when you go the only application, the experience is just as challenging. Scoot needs to clean up the back end processes and conduct more user back test acceptance trials before rolling out website and mobile applications.
Something is really wrong with your IT systems. I could not check in on the website after clarifying with customer hotline on the issues. Managed to check in on the app and when asked for email to post boarding passes I continued to get booking confirmation instead of the passes. Your system needs to work perfectly to evoke confidence especially involving flights.
Your travel companion in your pocket. Manage your flights, check in, and more with the Scoot app! BOOK FLIGHTS ANYTIME, ANYWHERE • Get notified insta...