Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Arsenal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the new app! It’s loaded with way more features than the old app was, and it’s faster and more reliable! I love how my cards are in the app, and monitoring my credit score, and the real time notifications! Depositing a check on the go is a breeze!! Thank you ACU for the new app!!
Don’t know why they changed the app. Old app was easier to use. New bill pay is a pain in the a!!
Whoever decided to update the app & remove the option to pay our credit card bill online was stupid. Now i have to call in (which i did call in but the money has still not been taken out of my account) or wait 5 days to make a external transfer into my checking account then another transfer to my credit card account. Im never late on my payments so all these extra loops to make payments is ridiculous.
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