Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Midwest BankCentre, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great app and easy to use. A nice companion for the PC web site. Love not having to go to the bank to deposit a check. I have been with this bank since it was Lemay Bank and Trust, opened my first savings account in 1965 and still have it. Never but one minor instance did I have any problem and it was corrected quickly.
I find the new app easy to navigate. It doesn’t hang up like the old app. In this time of hackers, I love being able to check my balance every day. I can transfer money or pay a bill any time of day or night. I love being able to get my credit card bills, sit down and set up a future date for payment. This way I don’t have to worry that if I forget to pay before the due date and get a late charge. (HATE late charges!)
This new version (July 2020) is so much faster. I use mobile bill pay and the old version was so slow to update your selections. What used to take 15 minutes took less than 5 and I didn’t even mind it jumping back to the home page each time. Also appreciate the 2 factor authentication, it’s about time.
Midwest BankCentre is your personal financial advocate that gives you the ability to aggregate all of your financial accounts, including accounts from...