Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matthew Jansen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
it’s nice to see something different and not a clone like most other games, really enjoy it
“Arctic Alan: The Ultimate Penguin Plight Simulator! Move over, Olympic swimmers! Arctic Alan is here to redefine penguin prowess in a game that’ll have you questioning your understanding of bird biology. Our hero, Alan, is not your typical penguin – he can’t swim. Abandoned by his fellow flightless friends, he’s found solace in an unconventional hobby: belly-sliding down a mountain. In this laugh-out-loud escapade, you guide Alan through a series of comical obstacles, all while he collects power-ups shaped like eggs. His favorite? The ‘Mini’ power-up, because who wouldn’t want to be a pocket-sized penguin dodging obstacles with newfound agility? Forget flippers; this penguin’s got style, sliding his way into your heart and racking up the longest continuous score. It’s a slippery slope of hilarity as you navigate through this Antarctic adventure. Watch out, world – Arctic Alan might just be the next big thing in penguin pastimes. Dive into the absurdity and embrace the belly-slide revolution!” 10/10 do recommend.
Most frustrating game I’ve played in a while. Wish I could stop, it seems so simple but…..
Arctic Alan is easy to play but requires practice and skill to master, making it the perfect game for all ages and skill levels. Simple touch control...