Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anthropologie · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great app, but the search function is hiding inventory! I love the Anthro app—it's user-friendly, clean, and generally very easy to navigate. However, there is one major flaw in the search function that desperately needs to be fixed on both the app and desktop site. Often, if I am looking for a specific item, color, or style that I know was recently available, it completely vanishes from the main search results. I’ve discovered that once an item transitions to the sale section, the main search bar stops pulling it up. I have to manually go into the Sale tab and dig for it there to find it. As an avid Anthro shopper, this is incredibly frustrating. If a customer is searching for a specific item by name, the app should show it regardless of whether it’s full-price or markdown. I wonder how many sales Anthropologie is missing out on simply because customers assume an item is sold out when it’s actually just hiding in clearance. Fixing this unified search would make the shopping experience perfect!
Anthropology has always been one store that I can count on for it’s unique fashion forward concepts in all areas of this unique store including furniture, bedding, lighting, dinnerware, jewelry, and books too! This store not only has stunning and impactful widows, this innate designer, Is drawn in for textures used to create unique and unusual effects. They use color to create impactful impressions on the customers. If you are comfortable with safe preppie styles and typical Talbots looks(yawn) may I recommend staying in your Talbot’s world. No cookie cutter or safe style here! Only one that appreciates eclectic, unique, with whimsical touches and imagination needs to take it all in! As a jewelry designer for many years I understand and appreciate the hard work Anthropology from the top to the very nice and hard working women and men that make their stores welcoming enough to return over and over again! You won’t find exceptional customer service anywhere else except Nordstrom’s. Anthropology buyers you are also amazing me all the time! Each time I walk in in know to excpect the unexpected. Keep up your hard work and dedication as well as your well thought out skills that makes each store a wonderful and delightful experience. Anthropology is a retail winner! Go and have fun, explore, and buy! Melanie Naples, Florida
Our mission at Anthropologie has always been to surprise and delight you with unexpected, distinctive finds for your closet and home. Shop – Gain acc...