Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Express · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I called Amex help desk on the issue that my app is not getting any notifications on my iOS device. Been calling them every 2 weeks and have to explain everything over. This has been going on for 2-3 months. They are very quick to charge the annual fee but very slow to find a solution to my notifications issue. Will report back on how long it takes Amex to fix this.
Hello, can IT fix the bug please because no matter how many times I redoenload it just won’t let me in. It say “no internet connection” but the whole my internet work just fine. Please fix it, I can’t log in thanks
Very happy with AE app! The easiest, most reliable and user friendly. Especially when compared with HSBC, SC and BOC online banking & apps (these are terrible & want to make you pull your hair out!). They should learn from AMEX. What I also like is AE touch id, it never crashes + ease of credit card payment. Thank you!
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