Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Standard Chartered Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is terrible. It’s slow, it’s convoluted (entering payments and then hitting back goes to the main screen not back in the payment flow), it can’t do many of the things the website can do (cancel autopay, add new payee) and it’s very, very pushy about advertising products I can’t even sign up for. Why advertise new customer products on launch of the banking app? By definition the only reason I have this app is I’m already a customer. Dumb. Unfortunately at the current moment the app won’t launch at all, and just shows me a video. Maybe that’s better? Terrible app and indicative of the bank’s level of service and technology. Mediocre to say the least.
One I installed this on my iPad, every time I try to log into my AC on the website it needs me to approve it on my iPad! This is terrible! I don’t always have my iPad with me and it does not always have WiFi either, there seems to be no way to delink it, even after I uninstall the app! Extremely bad design. Now I cannot access my account if my iPad is not with me or what if I lost my iPad!
The app takes forever to launch. Can you guys take down those fancy graphs and focus on performance?
The new SC Mobile App offers an extensive range of functionalities to take care of your banking needs, allowing you to experience smarter, smoother, a...