Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BoardGameTables.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The companion for “a message for the stars” delivers just what is needed, but a little bit more experience in the interface doesn’t hurt. The game apps simply doesn’t open at all.
There are no instructions on how to use the user interface for Mountain Goats and it is not at all intuitive. It seems impossible to control which dice you are grouping together. The camera angle is also terrible, makes the game difficult to see, and can’t be moved. I own the physical game and would be willing to pay for an app that actually worked…but this one doesn’t.
The helper app for "A Message from the Stars" is not good. The sections for Trust, Amplify, and Suspicion letters should be more visually obvious. They're in columns, which isn't the natural inclination for people entering info. There are thin lines indicating the grouping, but it could be made more obvious. Also, the rules have limits to the use of Green, Black, and Red letters but the app doesn't enforce or even indicate when these rules aren't followed. You can enter 'E' in every slot ('E' is a common, or Green, letter) but the game won't even highlight or indicate this.
Everything from the board game publisher Allplay. Two full games to play and another three companion apps for the physical boardgames. In Mountain Go...