Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alloy Personal Training · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What is this app even good for? It doesn’t sync with the other alloy app to track your appointments. It doesn’t contain your inbody scan information. If it had at least these two things and then you synced with your fitness tracker then it might actually be useful to see all your information in one place.
Terrible company that will steal your money
If the only thing this app is good for is a meal plan, then that can be printed off and given to the Client. If the Personal Trainer refuses to use it, or tells the Client that they don’t need to complete the corrective exercises given, or never once gives any further instruction about the app on how to use it and what to do, then the app is worthless.
With the Alloy app, you can start receiving your custom, video-driven Alloy workouts, tracking meals, measuring results, and start achieving your fitn...