Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Highmark Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Didn’t work prior to the recent bug fix and doesn’t work after. Off to a bad start and I’m not comfortable having my health information stored here if the basic app issues can’t get resolved.
The app is absolutely terrible. It forces two factor authentication, but 100% of the times I try to set it up I get an error message telling me the service is unavailable at this time. Every technology interaction I’ve had with Highmark has been terrible and this is completely on brand.
I’m trying to set up this app and it keeps trying to set up multi- factor authentication but the app keeps timing out saying that the system is unavailable at this time. Great, I’ll set up multi- factor later, but it won’t let me just log in, I have to set up multi factor but can’t so I can’t log in. What a waste. I’ll just keep using the website for now.
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