Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗afloat · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After submitting my order, I received a confirmation order. I ordered a gift for a very time sensitive matter to be delivered the next day. The next day, I hadn't received a confirmation email but I knew they were knew in Nashville so I gave it a few days (even though the gifting moment had been missed). Over a month later, I still have not receiving shipping/delivery confirmation, my order details page still says "confirmed" but not delivered, I've tried to email their customer service address multiples times to no avail and even messaged their Instagram page but it hasn't even been viewed. I'm embarrassed of missing the moment to my colleague that I told I ordered a gift to be sent to her immediately yet it never showed AND I'm out 50 bucks. Upsetting.
I’m terrible about asking for help, and when I realize I might need some, trying to figure out who to ask just seems like another task. Afloat makes it SO easy! I’ve already set up groups with the moms in each grade at my children’s school, my family, various friend groups, church group, and book club. Everyone said the same thing - where has this been all my life! Family/friend going through a rough time? Afloat can help (sooo much better and more personal than meal trains that end up being more overwhelming than helpful). Have a kiddo pick-up SOS? Afloat can help. Forgot to pick up pipe cleaners for a school project? Afloat can help. Crappy day & just need a little pick-me-up? Afloat can help. Running late for everything & don’t want to feed your kids from a drive through for dinner tonight? Afloat can help. I could keep going, but you get the picture. I also love that you can send requests out to the larger community if you’re out of town & don’t know where to go to ask for help when you (or someone you know) might need it - or answer requests from people outside your groups if you want to just make someone’s day. What a wonderful and easy way to spread a little kindness!! LOVE it!!
I love this app! Everyone needs help. And everyone wants to help. afloat makes it easy to request an afloat (meal, favor, care, service, beverage, etc) and post it to their private group. I created a group for my cousins (there are thirty of us!). Highly recommend for anyone who wants an easy way to connect and help the people they care about.
WHAT WE DO afloat is a gifting marketplace that connects users with local businesses to provide same-day, curated gifting. Need to send a gift in a p...