Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OurCalling Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
OurCalling is a great resource to help serve those who are experiencing homelesness. Now it's easy to find local resources that can help
Why do you need my Apple ID for me to download this service? I am homeless because I left an abusive relationship, and have been for 3 years because I can’t afford a place of my own! Apps like this are frustrating when you say you offer help, but don’t offer anything! Seems like a scam to me, to have to give you my Apple ID just to search for help with food and shelter!!
My husband and I downloaded this app after hearing about it through our church. We live in a community with quite a bit of homelessness so we love how easy it is to share resources and also take pictures if we can’t speak to them directly so someone from our calling can help them.
You are driving when you see a homeless person on the side of the road. You want to help. You reach for your phone and open the OurCalling Homeless Se...